PSA Mixes Fishing And Humor To Shed Light On Climate Change

I know just enough about fly fishing to know I won’t be trading my spinning or baitcast gear for a fly rod anytime soon, but a new public service announcement from the group Conservation Hawks caught my attention earlier today.

The Montana-based group is comprised of hunters and anglers working to defend America’s sporting heritage.

The purpose of the PSA is to draw attention to the ongoing threat of climate change and features a fly fisherman having a rough day on the water, complete with bleeped-out words to cover up his frustration. If Bill Dance, the southern TV fishing personality known for his bloopers, did a segment on fly fishing, it would probably look a lot like this.

The PSA ends with the message that “A tough day of fishing isn’t the end of the world, but a fast-warming world could be the end of our fishing.”

In a news release, Conservation Hawks chairman Todd Tanner called the video, which logs in at less than two minutes, “an innovative way to focus attention on climate change.”

“Sportsmen are starting to demand action on global warming,” Tanner said in a statement. “They’re realizing that climate shouldn’t be a partisan issue.”

Check out the video for yourself here.