Consolidation has been the trend in the fishing industry in recent years, and the latest example occurred today, with the announcement that Rapala has purchased Minnesota-based StrikeMaster Corp., and the Mora ICE brand — companies both known for their ice augers.
A Swedish company, Mora is best known for its ice augers and cutting blades.
Rapala VMC Corp., known for such popular fishing lures as the Shad Rap and the Jigging Rapala, said the purchases bolster the company’s “already solid” ice fishing selection.
“We have jumped into the winter business with both boots!” Tom Mackin, president of Rapala USA, said in a news release. “Now we have the ability to reach anglers during all seasons. Our new ice-fishing lineup is quite extensive with tackle and accessories, augers, electronics and more. These acquisitions are directly in line with our core competencies and a perfect fit to the Rapala family of brands.”
Today’s announcement follows word of Rapala USA’s exclusive sales, marketing and distribution agreement with MarCum Technologies. Based in Minneapolis, MarCum manufactures ice fishing sonar and underwater camera products.